
Organizational Development
American Red Cross International Services works in
partnership with the International Red Cross and Red Crescent
Movement to improve the lives of vulnerable populations around
the world. The International Movement consists of :
- 181 Red Cross and Red Crescent national
societies,
- The International Committee of the Red
Cross and
- The International Federation of Red Cross
and Red Crescent Societies.
As part of the International Movement, the American
Red Cross works directly with other national societies to
help them build their capacity to better serve the populations
within their own countries.
For this reason organizational development support to other
Red Cross and Red Crescent national societies is one of International
Services six focus areas and helps fulfill our vision to provide
development and relief to the world's vulnerable. Organizational
development is a crosscutting function present in all American
Red Cross international programs because it aims to strengthen
the internal capacities and organizational infrastructure
of our partner national societies - our local implementing
partners overseas - to promote them as a key resource in their
community, empowered to mobilize a more effective, expanded
and sustainable response to improve the lives of the vulnerable.
The American Red Cross organizational development
approach promotes the active participation of the community
to help identify problems and implement solutions.
This empowering process positions national society leaders
as change agents, while the American Red Cross provides a
framework and resources. The American Red Cross provides direct,
hands-on technical assistance to national societies and develops
business tools and procedures tailored to the local context.
This may include support in:
- Conducting an organizational capacity diagnostic,
- Facilitating strategic planning,
- Designing volunteer recruitment systems,
- Developing local strategic alliances,
- Enhancing financial sustainability, and
- Strengthening the society's image.
Chapter Involvement
One of the greatest resources of our organizational development
programs is pairing American Red Cross chapters with other
national societies. In this fashion, American Red Cross chapters
lend their expertise to national societies in specific areas
including volunteer and youth development, fundraising, income-generation
projects, and governance development. Chapter leadership has
also assisted with strategic planning initiatives and evaluations
of current national society capacity and resources as part
of a comprehensive organizational development program.
American Red Cross Organizational Development Projects
The American Red Cross supports several capacity building
initiatives with its national society partners in regions
throughout the world including the former Soviet Union, the
Caribbean and Central America. The majority of these initiatives
are fundamental parts of larger projects that focus on American
Red Cross core competencies of emergency disaster response,
primary health, tracing and messaging and food programming.
Many of these projects are administered by American Red Cross
organizational development delegates in conjunction with national
society staff and volunteers.
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